Social Media Content
A collection of social media projects I’ve done in a professional capacity. Showcases skills in graphic design, photo editing, video editing, scripting, copyrighting, storytelling, and marketing strategy.
LUMA Projection Arts Festival
In addition to my primary duties as a Senior Technical Director at LUMA, I’ve also contributed as-needed to various social media projects.
Maxin10sity Limited Run Art Print Mockups (2023)
To advertise a series of limited-run art prints for our annual Kickstarter campaign, I created graphics for an Instagram carousel post featuring mockups of each print.
People of LUMA Interview Reels (2023)
As part of an initiative to take fans behind the scenes of the festival, I started a series showcasing the people behind LUMA that make it all happen. For this, I hosted a video shoot for multiple members of the LUMA team as well as accepting remote submissions for me to compile.
LUMA Behind the Scenes Reels and Livestreams (2023)
In order to drum up excitement about the upcoming festival on Instagram, I created a behind-the-scenes reel showing some of our pre-production process as well as several livestreams during the event setup to engage fans through a Q&A with myself and other team members.
Miranda VR Opera Livestream Setup and Assets (2020)
I was asked to assist with the YouTube livestream version of our live VR show where I created assets for the livestream, YouTube thumbnails, and sponsorship content. Additionally, I trained team members how to monitor the stream while I was otherwise occupied with my primary VR technician role in the live shows.
Livestream Content
I set up the livestream using Streamlabs OBS to connect to the LUMA YouTube account and created multiple different scenes for the livestream, including a pre-roll with audio, shown in the video here. (The first minute shows the time-offset character and scene art cycling through the various graphics followed by sponsorship panels after 1:05.)
All graphics were put together using concept character and environment art from Quarantine Interactive (Diego Martinez, Santiago Villa, and Virginia Palomeque) as a means to both reuse the incredible assets we commissioned and give audience members a peek into what they would see during the live shows.
I used these same assets to create the YouTube thumbnails for the pre-scheduled streams to allow audience members to receive a notification when the stream started.
Independent Projects
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Quanta Study
A business Instagram page for Quanta Study, which features digital / printable study products, stationery reviews, language learning tips, and general “studyspo” aesthetic.
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XR Melissa
A professional Instagram page to document my XR-related projects as well as some related tech content from conferences I attend.
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Cadence Cats
A more fun personal page featuring my two cats, Cadence and Staccato. (Also serves as a useful tool when people ask, “Show me a picture of your cats!”)
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